Behind the Label

Once upon a time...
That’s how all stories begin, right? And perhaps ours deserves the same opening—its roots running deep into the distant past of my childhood, when I used to wander through forests and meadows with my family or friends, always seeking wonder in play.

I don’t know exactly when my love for plants began, but I remember the magic I felt each year, stumbling upon wild herbs and flowers. I would always ask: “What’s this called? What is it used for?” Some names would vanish quickly from memory, but others stayed with me—plantain leaves that healed wounds, sorrel blossoms good for the stomach, marigolds soaked in oil to soothe the skin, wild thyme to calm a cough, and elderflowers that turned into the sweetest drink I’d ever tasted.

I’d come home with a bag full of mushrooms and forest treasures. Even if my mother tossed half of them away, fearing they were inedible, I cherished my “finds” with pride.

Years passed. When our children were born, I began searching for the purest, most natural ways to care for them—through food, skincare, and all that touched their little bodies. That’s when I discovered natural soaps. I was instantly hooked—by their scent, their texture, their healing touch. With a gentle push from a fellow artisan, I started making them myself.

What followed was a long journey of learning—workshops, studies, countless experiments. And then… I dove in.

The first soap was magic. We all loved it—and since then, we’ve been hooked. I went on to create shower gels, shampoos, creams, lip balms, scrubs. I started with borrowed recipes, but soon enough, I began crafting my own.

For me, crafting cosmetics has become so much more than a job or a passion—it’s the spark that wakes me up before the alarm rings. It’s the joy that carries me into the workshop without even thinking of breakfast. Because every product I make brings a drop of health, happiness, and springtime freshness into the lives of those who choose us.